Friday, March 19, 2010

15 Changing Contexts of Marketing Today

This presentation has been given on two major occassions. First, at the 35th Association of Advertising Agencies of Nigeria (AAAN) Conference in July, 2008. It was later presented as keynote address at the launch of Global Marketing Network (GMN) in Nigeria in October, the same year. While one or two historical facts might have changed, the presentation remains very seminal for marketing practitioners today and likely to remain so for years to come. Please, find the link below

http://www.slideshare.net/olu_akanmu/15-changing-contexts-of-marketing-today

1 comment:

YJ Draiman for City Council said...

Rebuilding Trust in Our Government

One of Americas statesmen stated “government is not the solution to our problem; government is the problem.” His presidency ushered in an era of disdain for government and a widespread cynicism that government could be effective in addressing our challenges.

Today, as we confront a crisis that has shaken confidence in our financial system and economy, we have an opportunity to restore public trust and confidence in the legitimate role of government. Indeed, to effectively tackle our economic challenges and to implement the reforms we need in our healthcare, education, energy, and environmental policies, our government will need to garner strong public support.

However, rebuilding public trust will not happen in the face of a pervasive perception that government is not transparent and accountable, cronyism is rampant, and public officials are more interested in helping themselves than in serving the public good.

Taking strong, swift, and decisive action to address abuses and begin to rebuild public trust should be the first priority for our city, state and federal government in the new legislative session.

Create a Task Force on Public Integrity with a mission to develop a comprehensive proposal for ethics and lobbying reform in our city and state. Which addresses reforms in three areas: (1) strengthening enforcement of ethics, campaign finance, and lobbying laws; (2) strengthening civil and criminal penalties for abuses; and (3) improving awareness and education for public officials.

Reinforce honesty, integrity and transparency by government officials as the core requirement to be and stay in office, any violations of these core tenets will cause the removal of the public official and the loss of "all benefits" retroactive.

While the many of our elected officials and government employees are honest, dedicated public servants, the actions of a few create a dark cloud over all.

Taking strong, swift, and decisive action to address these abuses and begin to rebuild public trust should be the first priority for our city, state and federal government in the new legislative session.

Compiled by: YJ Draiman