Building Business and Consumer Insight in a Pervasive World of Internal and External Data

How does the Marketing or Business Segment Manager make sense of the pervasiveness or the tsunami of data to find market insight? The presentation with link below was given to the Nigeria Marketing Research Association last week. Please, share

http://www.slideshare.net/OluAkanmu/building-business-and-consumer-insights-in-a-pervasive-34821858